Writing style
How to control slide titles, tone, and text formatting in your presentations
Presentation Maker applies intelligent defaults for writing style, but you can customize slide titles, capitalization, and tone to match your preferences.
Slide title style
By default, Presentation Maker uses action titles—slide titles that make a point rather than just labeling the content. This is a consulting-style approach common in McKinsey, BCG, and Bain presentations.
| Style | Example |
|---|---|
| Action title (default) | "AI Decision Support Reduces Misdiagnosis Without Disruption" |
| Simple title | "Solution" |
Action titles help readers quickly grasp the key takeaway from each slide without reading the full content.
Request simple titles
If you prefer concise, label-style titles:
Create a CIM with simple, short slide titles instead of action titles. Use 2-3 word labels like "Market Overview" or "Financial Summary".
Title capitalization
You can control whether slide titles use Title Case or Sentence case:
| Style | Example |
|---|---|
| Title Case | "Market Opportunity and Growth Potential" |
| Sentence case | "Market opportunity and growth potential" |
Use Title Case for all slide titles
Use sentence case for slide titles, not Title Case
You can combine this with title style preferences:
Create a pitch deck with action titles in sentence case
Tone and voice
Guide the overall tone of your presentation:
Create a Series B pitch deck with a confident, forward-looking tone
Create a CIM with a professional, conservative tone appropriate for institutional investors
Common tone descriptors:
- "Confident and bold" — Strong assertions, ambitious framing
- "Professional and conservative" — Measured language, institutional feel
- "Conversational and approachable" — Less formal, warmer tone
- "Data-driven and analytical" — Let the numbers speak, minimal editorializing
Combining style instructions
You can combine writing style with visual style instructions:
Create a Series B pitch deck for TechCorp (techcorp.io).
Visual style:
- Use our brand colors from the domain
- Editorial illustration style, not stock photos
- 15 slides maximum
Writing style:
- Action titles in sentence case
- Confident, forward-looking tone