Visual style
How to control colors, images, icons, and slide count in your presentations
Presentation Maker automatically selects appropriate visuals based on your document type. You can override these defaults with explicit instructions in your prompt.
Brand colors
Provide a company domain in your prompt to automatically apply brand styling:
Create a pitch deck for Acme Corp (acme.com)
When you include a domain, Presentation Maker will:
- Fetch brand colors automatically via Brandfetch
- Apply your brand's color palette to the theme
- Use your official logos where appropriate
Branding strategies
Different situations call for different branding approaches:
Target company branding (default)
By default, Presentation Maker brands the deck to the company you're creating content about. It finds the company's logo, extracts brand colors from their website, and applies appropriate fonts.
Your firm's branding
For client-facing materials like CIMs, you may want your firm's branding instead:
Create a CIM for Atlas Manufacturing, but use Acme Advisory's branding (acmeadvisory.com) instead of the target company's branding.
Hybrid approach
Some firms prefer their own branding with accent colors that complement the target company:
Create a CIM for Atlas Manufacturing using our firm branding (acmeadvisory.com), but select colors from our palette that complement Atlas's brand colors.
Manual color specification
You can also specify colors directly:
Create a company overview deck using our brand colors: navy blue (#003366) and gold (#FFD700)
Image aesthetics
Presentation Maker selects imagery based on document type keywords. Use these to influence the visual style:
| Keyword | Effect |
|---|---|
CIM, Confidential Information Memorandum, investment banking |
Institutional photography, formal layouts |
pitch deck, investor deck, Series A/B/C |
Editorial illustration, bold visuals |
sales deck, case study, marketing |
Dynamic, energetic imagery |
Force a specific aesthetic
Use these keywords to override the automatic selection:
| Keyword | Effect |
|---|---|
aesthetic: institutional |
Corporate photography style |
aesthetic: editorial |
Conceptual illustration style |
aesthetic: dynamic |
Energetic visuals for sales and marketing |
Create a company overview with aesthetic: institutional. Use professional photography, not illustrations.
Create a Confidential Information Memorandum for Apex Industries. Use institutional photography, formal layouts, and a professional color palette. No illustrations—real photography only.
Direct image instructions
You can give specific instructions about imagery:
- "Use images from our website"
- "Generate all images with AI"
- "Use real photos, not illustrations"
- "Make it vibrant and colorful"
- "Professional and minimal imagery"
- "No stock photos"
Create a sales deck with dynamic, energetic imagery. Use real photos of people, not illustrations. Make it vibrant and colorful.
AI-generated icons
Icons in your presentations are AI-generated to match your specific content. Unlike stock icon libraries, this means you get contextually relevant icons that wouldn't exist in standard libraries—like an echocardiogram icon for a cardiac device company or a specialized industrial process icon.
This eliminates the time-consuming process of searching for and customizing stock icons.
Control icon style
If you have preferred icon styles, mention them in your prompt:
Use minimalist line-art style icons throughout the deck
Use detailed, filled icons with subtle gradients
Controlling slide count
By explicit count
Create a 10-slide presentation
Create a comprehensive CIM with 30-50 slides
Create a brief executive summary, 5 slides max
By duration
Presentation Maker estimates approximately 1 slide per minute for spoken presentations:
Create a 15-minute presentation
By detail level
Use descriptive language to indicate depth:
| Phrase | Typical result |
|---|---|
| "detailed CIM" | 35-50+ slides |
| "comprehensive management presentation" | 25-40 slides |
| "standard presentation" | 12-20 slides |
| "concise overview" | 8-12 slides |
| "brief executive summary" | 5-8 slides |
Create a comprehensive management presentation with detailed financial analysis and market deep-dive.
Style references
Reference well-known styles to guide the overall look:
Create a board presentation similar to McKinsey-style consulting decks. Clean, data-driven, minimal decoration.
Common style references:
- "McKinsey-style" — Clean, data-heavy, minimal
- "Modern startup" — Bold typography, editorial imagery
- "Corporate/enterprise" — Professional, conservative, polished
- "Creative/agency" — Expressive, visual-forward
Combining visual style instructions
You can combine multiple visual elements in a single prompt:
Create a Series B pitch deck for TechCorp (techcorp.io).
Visual style:
- Use our brand colors from the domain
- Editorial illustration style, not stock photos
- Bold, modern typography
- 15 slides maximum