How it works

When you click Generate, Deliverables AI runs a sophisticated multi-phase pipeline to create your presentation. Here's what happens behind the scenes.

The four phases

1. Setup (~1 minute)

The AI analyzes your selected template to understand its structure—which slides exist, what content types each needs (text, charts, tables, images), and how they should be formatted.

2. Research & Planning (~3-5 minutes)

Before writing a single slide, the AI runs a dedicated research phase and then develops a strategy:

• Deep research. A research agent automatically decomposes your topic into multiple subtopics and investigates each in parallel, searching both your uploaded documents and the web. The result is a structured research report with findings assigned per slide.
• Establishes branding. Fetches your brand colors and logos from your company domain.
• Plans the narrative. Creates a content roadmap defining what each slide should communicate, informed by the research findings.
• Sets visual style. Determines image aesthetics (abstract patterns, photography style, icon treatments) that will be consistent across all slides.

3. Creation (~15-30 minutes)

The AI generates each slide, scaling research depth based on complexity:

For each slide, the AI:

• Writes content that fits your template's formatting
• Populates tables and charts with real data from your sources
• Generates brand-colored imagery or searches for authentic photos
• Documents all sources with citations

4. Review (~3-5 minutes)

The AI reviews the entire presentation:

• Checks for any remaining placeholder text
• Verifies consistency across slides
• Exports your final files (PowerPoint, PDF, slide images)

What you see during generation

You don't have to wait blindly. As your presentation generates, you'll see:

• Progress bar — Shows percentage complete with status text (e.g., "Generating slide 5 of 20")
• Slide previews — Each slide appears as it's completed, so you can preview your deck in progress
• Cancel button — Click the stop button next to the progress bar to cancel at any time

If you realize you need to change your prompt or start over, cancel the generation—you won't be charged for slides that weren't completed.

Why the AI works for 15-30 minutes

This isn't ChatGPT with a wrapper. The AI works for 15-30 minutes because it's:

• Running dozens of searches across your knowledge base
• Performing web research for market context
• Generating custom images in your brand colors
• Verifying every slide for quality
• Documenting sources for every factual claim

Quality over speed. A thorough, well-researched deck requires real work—even from AI.

How your sources are used

When you upload documents:

1. Indexed — Content is extracted and made searchable
2. Searched — For each slide, the AI searches for relevant information
3. Synthesized — Content is combined from multiple sources when available
4. Cited — Every factual claim links back to document names, page numbers, and exact quotes

If information isn't available in your sources, it either searches the web for public information or marks slides for your manual input by adding "TBD" or "Illustrative".

See Citations for details on how source references appear in your final deck.

How branding works

Provide your company domain (e.g., acme.com) in your prompt and the AI will:

• Fetch your official brand colors automatically from your domain
• Apply your color palette to the entire presentation theme
• Insert your logo where appropriate

No brand kit upload required—it's detected from your domain. You can also specify colors manually if needed.

What makes this different

General-purpose AI tools like ChatGPT, Claude, and Gamma can generate presentations, but they aren't built for repeatable, professional output. Here's what sets Deliverables AI apart:

• Repeatable outcomes — CIMs follow CIM conventions. Pitch decks follow pitch deck conventions. Every generation produces a structurally sound deliverable—not a random arrangement that changes each time.
• Native PowerPoint — You get a fully editable .pptx file. Charts have live Excel data behind them. Tables, text, and images are all native PowerPoint objects you can modify directly. Other tools often render slides as flat images.
• Cited facts — Every factual claim is sourced and verifiable. You can trace any number, quote, or market stat back to the document it came from.
• Professional consistency — The same prompt with the same sources produces a consistent result. You're building on a reliable foundation, not rolling the dice each time you hit generate.

The result is a professional draft that's defensible, on-brand, and ready for your final review—not a starting point you need to rebuild from scratch. See detailed comparisons with ChatGPT, Gamma, Canva, and more →

Slide layouts

Every presentation is built from professional slide layouts designed by our team. During the planning phase, the AI selects the right layout for each slide based on content needs.

Available layout types

How layout selection works

1. Planning phase — The AI analyzes your prompt and sources to determine what content each slide needs
2. Layout matching — For each slide, it selects a layout that supports the required content types (text, charts, tables, images, icons)
3. Content fitting — Text is written to fit the layout's character limits; data is formatted for the chart or table structure

Why this matters

Understanding layouts helps you:

• Write better prompts — "Include a competitive comparison table" tells the AI to use a table layout
• Set realistic expectations — Complex custom arrangements require manual editing in PowerPoint
• Understand revision limits — Revisions work within existing layouts; major layout changes require regeneration